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Competency profile of selected library spokesperson
Hettenbergerová, Hana ; Římanová, Radka (advisor) ; Lipková, Helena (referee)
The bachelor thesis deals with the competencies and personality traits needed to perform the job of a public library spokesperson. The aim of the thesis is to analyze these competencies and to build the competency profile of an employee. The first part of the thesis is theoretical and focuses mainly on the topic of public relations in the non-profit sphere, the working position of the spokesperson and the definition of competence and competency model. The practical part is solved by qualitative research using structured interviews with four selected public library spokespeople. The result is the compilation of a worker's competency profile. The work stands for what a potential candidate should focus on during their study.

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